Which Type Of Entrepreneur Are YOU?
There is a common misconception that all entrepreneurs have the same traits.
That’s why many of the programmes we see out there are of the ‘copy my blueprint for success’ variety.
The promise is very attractive…”follow my simple 9 step blueprint for six-figure success…it worked for me, and it will work for you too!”
You may have tried to follow a few of these “blueprints for success” only to find they’ve not worked for you.
Usually, that makes us feel bad. We think, “well, it worked for him/her, so why’s it not working for me?”
Well, it could be because that person is a different type of entrepreneur to you.
Each ‘entrepreneurial type’ has unique challenges and qualities, and therefore, needs different strategies and processes to achieve success.
So which type are you? Let’s find out!
TYPE 1 – THE BUILDER – Driven, focused and calculating, the builder is most at home in the boardroom. Think Lord Sugar in full out, ‘you’re fired’ apprentice mode. This entrepreneurial type is always thinking a few moves ahead and loves to build big businesses from the ground up.
TYPE 2 – THE OPPORTUNIST – This entrepreneur loves speculating and loves the chase of being in the right place at the right time. Always looking for the edge to leverage time and resources into the most cash in the fastest timeframe. Loves quick-flips and in/out money making deals.
TYPE 3 – THE SPECIALIST – An entrepreneur with a primary speciality, they will enter one industry and stay in it for their whole business life. Think of dentists, graphic designers, IT consultants, accountants, builders, chiropractors. They often struggle to stand out in their crowded marketplaces.
TYPE 4 – THE INNOVATOR – Loves research and development and will be found spending hours “in their lab” to produce a winning recipe, concept, system, service or product that can then be developed into a profit making business. Once that business has launched, they’re straight back into the lab working on their next big thing. The research never stops.
There’s not a right or wrong type. One is not better than the other.
They all have their strengths and weaknesses.
The critical thing is to identify your type because if you are a builder, reading books that have been written by innovator or trying to implement strategies that have been developed by an opportunist are unlikely to work for you.
Each type needs a different approach. The big mistake in the world of entrepreneurship is that we expect a ‘one size fits all’ approach to work.
It doesn’t. That’s why 80% of businesses owners fail. They are trying to be something they are not.
When you know which type of entrepreneur you are, and you match that with the correct strategy for YOU, things become WAY easier!
Now, you’re probably a mix of types. Most entrepreneurs consist of a blend of two of the above types, one primary, one secondary. Some lucky entrepreneurs have the traits of all four, but they’ll still have a dominant type.
So which are YOU? What is YOUR primary entrepreneurial type?
p.s. if you were wondering – my primary type is innovator…